Tag Archives: buying decision

The Ultimate Buying Decision Criteria

When selling to a customer, what is the most important criteria they will use to make the decision to buy from you? Price, delivery, support, features…which one? The ultimate decision criteria is TRUST. The buyer will make a decision to … Continue reading

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Buying Processes are Changing – Are you?

When was the last time you called a restaurant to find out what’s on the menu and to make a reservation? It’s likely you’ll have to search your memory to remember. As a consumer, I know I go to the … Continue reading

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