Say Hey!

If you’ve ever played or love baseball this post is for you!

The connection you have with your baseball glove transcends most other relationships.  It is not just a piece of leather, but a sacred and vital tool for executing on a baseball diamond.   It is a molded extension to your hand – it is part of you on the field.  With YOUR baseball glove, anything is possible!

As a kid, any glove may do when you are starting out.  For me, when I got MY two-toned black and gold glove everything changed.   I was no longer a little leaguer,  I was now an aspiring major leaguer.  On the pitching mound with my glove, I believed I was unhittable and invincible.

Soon, I outgrew this mythical glove.  The tool no longer served me adequately because it was too small for my growing hand and too worn to be useful.  I had to find a new glove – not just any glove, but a replacement for MY glove. I never did find a replacement that gave me those special powers.

At some point,  I realized that my new glove had to be made to be a functional asset to me in playing baseball.  I repeatedly smacked a ball into its center for days to build it’s pocket. I oiled it and tied string around it overnight to give it shape and flexibility.  In the end, I created a glove that worked for me.  Sure it wasn’t the same as MY black and gold model, but it soon fit me “like a glove.”

Around the same time, I changed positions on the field now playing center field.  My new glove came with me.  This glove, it turned out, was perfect for my role as an outfielder with a larger pocket and more flexibility.  Before long, I became an All-Star center fielder.  Was it the glove?  I will never know.  I do know that unexpectedly with that glove, I believed I could play center field like Willie Mays.

So, why do sales leaders cling to methodologies that served them so well in the past when they are no longer best suited for current purposes?  I can’t help but think that it’s because those approaches feel good, like your old glove that worked so well.

Playing and winning the game requires adaptation.   New processes and new tools need to be applied.  Being open to reading the changes in your customers and the market, will allow you to play the game well.  When you are also pursuing new approaches to managing your team, redesigning customer engagement practices, and gaining new insights by utilizing new tools, you may find that ANYTHING is POSSIBLE.  It may just transform you into Willie Mays.

 I still own my glove…you never know when I might need it.

About Marty Levy

Marty is a veteran Silicon Valley sales executive. With more than 20 years of experience in sales and sales leadership roles in the semiconductor, PC, software, and enterprise cloud application arenas, Marty is recognized for his thought leadership in sales strategy development and sales performance management in the technology industry. His expertise is with hybrid sales teams and channel development. As a Vice President of Sales he has led teams through an IPO, implemented a successful divisional turn-around, and established global major account relationships. He has managed global sales teams in two public companies and created and managed go-to-market strategies leading to adoption of a variety of leading edge technologies. Marty has deep knowledge of the OEM and enterprise B2B sales process for vertical markets and applications. Marty's passion for the sales profession is demonstrated in his work as Chairman of the Sales Leadership Council within ExecWorld, where he also serves as a Board member.
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